Lunarpages Web Hosting Forum

Author Topic: What is digital marketing basically?  (Read 1237 times)

Offline martin86

  • Galactic Royalty
  • *****
  • Posts: 217
What is digital marketing basically?
« on: May 23, 2012, 09:52:55 AM »
Hello to all,


I would like to ask, What type of marketing strategy basically this "Digital Marketing" is? How it differentiates itself from the strategy very popular in the internet marketing world that is "Search engine marking"?

Actually, What a little bit i know regarding this strategy is, It covers whole audio as well as visual impacts and this includes not only the online advertisements and marketing business players but also some media and other players as well.


Now the reason behind starting this thread is to discuss here to know the views of some SEO experts about this term to have a better understanding about this strategy that may help us all here to compose a healthy marketing campaign.


Thanks in advance.




_______________
Life is too serious to be taken seriously

Offline android45

  • Spaceship Captain
  • *****
  • Posts: 110
Re: What is digital marketing basically?
« Reply #1 on: May 23, 2012, 10:39:03 PM »
I think all types of online marketing is called digital marketing i don't think so there is any difference.

Offline chhutti36

  • Newbie
  • *
  • Posts: 1
Re: What is digital marketing basically?
« Reply #2 on: May 24, 2012, 12:27:40 AM »
Hello Friends..

Digital marketing is basically a collection of online tasks, which are performed to promote the products and services of a company on the Internet.It is also known by various other terms, such as Internet marketing, web marketing, online marketing, search marketing and e-marketing. Digital marketing also includes marketing activities that are conducted though email, and wireless devices such as smartphones and tablets. It also includes electronic customer relationship management (ECRM) and digital customer data. Digital marketing is most effective when it is used in combination with SEO, SMO and Web 2.0 tactics.

They are different types of digital marketing. Some of them are mentioned below:

• B2C: This includes e-commerce websites, through which companies sell products/services directly to customers.
• B2B: Such online websites involve transactions from one business to another.
• C2C: These websites allow customers to sell to customers. One good example is eBay.
• Lead based websites: Such a digital marketing strategy enables a company to generate value from the online world, by collecting leads for their business. Such leads are referred to organic leads, and they are similar to the role played by walk-in customers in retail stores.
• Affiliate marketing: In this model of digital marketing, an active seller markets the products/services of a manufacturer/service provider, and receives a share of the profits for every sale generated.
• Local marketing: This form of marketing is usually adopted by small and medium sized businesses, to seek out new customers who will improve profits. Some of the common digital marketing strategies used in this model are social media marketing, local directory listings and social-deal websites.

Offline Fedricwalls

  • Pong! (the videogame) Master
  • *****
  • Posts: 20
Re: What is digital marketing basically?
« Reply #3 on: May 24, 2012, 01:13:47 AM »
Digital marketing is one type of marketing strategies for not only business specific matter but are also advertised during the most appropriate times, and to the target audience segment. This technique having three main benefits like reducing marketing budgets related to marketing, boosting the conversion ratio and also beneficial for improves the ROI. As per my view this is the best way to promoting your website and product world wide.

Offline ivvyevents

  • Spaceship Captain
  • *****
  • Posts: 103
Re: What is digital marketing basically?
« Reply #4 on: May 25, 2012, 07:44:20 AM »
Digital marketing to be precise is more similar to internet marketing except that it encompasses all types of digital media. Though digital marketing and SEO are both completely different grounds but both have a quite similar goals. Digital marketing is quite a wider format and includes the digital advertising in all formats to different devices including the mobiles and other such devices.   

Offline Richard Smith

  • Galactic Royalty
  • *****
  • Posts: 223
Re: What is digital marketing basically?
« Reply #5 on: May 26, 2012, 02:56:33 AM »
 Hi Friends,

On a basic level, digital marketing refers to using the internet or other forms of interactive, technological mediums for promotional purposes. (One example of these other forms include mobile telephone marketing which, despite still being in the infancy stage, has helped sell billions of dollars in products worldwide for various vendors) The advent of digital marketing is truly revolutionary since it offers much more than many of the traditional means of marketing can deliver. Yet, many will still cling to these older, outdated modes of promotional advertising.

Thanks and Regards
 Richard Smith



<spam link removed>
« Last Edit: June 11, 2012, 06:50:38 PM by MrPhil »

Offline Steve Smith

  • Intergalactic Superstar
  • *****
  • Posts: 143
Re: What is digital marketing basically?
« Reply #6 on: June 25, 2012, 09:20:31 PM »
Digital marketing is basically a collection of online tasks, which are performed to promote the products and services of a company on the Internet. It is also known by various other terms, such as Internet marketing, web marketing, online marketing, search marketing and e-marketing. Digital marketing also includes marketing activities that are conducted though email, and wireless devices such as smartphones and tablets. It also includes electronic customer relationship management (ECRM) and digital customer data. Digital marketing is most effective when it is used in combination with SEO, SMO and Web 2.0 tactics.

Offline Jason Martin

  • Spaceship Navigator
  • *****
  • Posts: 84
Re: What is digital marketing basically?
« Reply #7 on: September 06, 2012, 12:03:54 PM »
Digital marketing is the use of internet connected devices to engage a customer with online advertising in order to promote products and services. Internet connected devices are those such as web browsers, smart phones and game consoles. As technology develops more devices become able of internet browsing and the digital marketing potential that comes with it.

Offline murugaaprml

  • Newbie
  • *
  • Posts: 1
Re: What is digital marketing basically?
« Reply #8 on: May 13, 2019, 12:09:18 AM »
Digital marketing is the promotion of products or brands via one or more forms of electronic media.

Offline Rachel83

  • Space Explorer
  • ***
  • Posts: 6
Re: What is digital marketing basically?
« Reply #9 on: May 18, 2019, 01:42:16 AM »
Many people have the misconception that digital marketing is about e-brochures or e-flyers or simply digitizing the old marketing methods. However, that is not the case, digital marketing is the term given to all online marketing strategies which includes:
    • Web design and development: An efficient and good website will assist in triggering both direct and indirect sales for your business. Websites play a great role in establishing your brand. All necessary information can be shared to your potential customers without incurring major costs like printing brochures or booklets. Through websites it is more impactful to use other online marketing tools like SEO as it will increase traffic for the website and rank it in top most pages in different search engines.
    • Social Media Marketing: These days many people are active in different social media platforms namely Facebook, Twitter, Instagram and Linkedin. These platforms build a pathway for every business to interact with their existing and potential customers as well as promote their brand. Over the years, people have reduced their time in reading newspapers and magazines. However the time spent on social mediahas risen considerably in the previous years. Information is displayed openly and there is more awareness of the business and its products to the right target audience.
    • Search Engine Optimization: Is also known as SEO, it is an essential tool to advertise your business. It assists in maximizing a particular businesses’ visibility and ranks the website in the first pages of any search engine. It also plays a great role to increase traffic for your website.
    • Pay per click methods of advertising: Here a particular amount is set for advertising. Thus, whenever a person clicks that link on the search engine the advertiser pays a particular amount. It is beneficial for businesses as a potential customer will click on the link and purchase a product or service worth $1000 whilst the PPC fee was just $3-$4.
    • Content Marketing: In this marketing tool specific content is created for the correct target audience. It plays a vital role in maximizing marketing efforts and it is a bridge of communication and trust between a business and its customer. Examples of content marketing include: SEO articles, online blogs, press releases and so on.