Digital marketing is basically a collection of online tasks, which are performed to promote the products and services of a company on the Internet.It is also known by various other terms, such as Internet marketing, web marketing, online marketing, search marketing and e-marketing. Digital marketing also includes marketing activities that are conducted though email, and wireless devices such as smartphones and tablets. It also includes electronic customer relationship management (ECRM) and digital customer data. Digital marketing is most effective when it is used in combination with SEO, SMO and Web 2.0 tactics.
They are different types of digital marketing. Some of them are mentioned below:
B2C: This includes e-commerce websites, through which companies sell products/services directly to customers.
B2B: Such online websites involve transactions from one business to another.
C2C: These websites allow customers to sell to customers. One good example is eBay.
Lead based websites: Such a digital marketing strategy enables a company to generate value from the online world, by collecting leads for their business. Such leads are referred to organic leads, and they are similar to the role played by walk-in customers in retail stores.
Affiliate marketing: In this model of digital marketing, an active seller markets the products/services of a manufacturer/service provider, and receives a share of the profits for every sale generated.
Local marketing: This form of marketing is usually adopted by small and medium sized businesses, to seek out new customers who will improve profits. Some of the common digital marketing strategies used in this model are social media marketing, local directory listings and social-deal websites.