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Author Topic: Google Adwords Expert needed  (Read 2009 times)

Offline afijiholiday

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Google Adwords Expert needed
« on: September 11, 2005, 02:37:48 AM »
Bula,

I would like to get in touch with a person who has experience in running successful google adwords campaigns.

Please email me if you are that person or can someone can recommend a business I could contact.

Vinaka. Grant
www.afijiholiday.com


Offline AeroTalon

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Re: Google Adwords Expert needed
« Reply #2 on: October 19, 2005, 06:56:41 AM »
i have sort of wondered of this as well.

is it better to run individual "campaigns" or just 1 general campagin for the areas of your site. bah lotsa questions lol ;)
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Offline RickJ

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Re: Google Adwords Expert needed
« Reply #3 on: October 19, 2005, 06:59:54 AM »
I, also, am wondering...

Ed, can you elaborate?
Trying to daydream, but my mind keeps wandering.

Offline Ed

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Re: Google Adwords Expert needed
« Reply #4 on: October 19, 2005, 08:33:13 AM »
Well if the goal is to get traffic to your entire site you want to reach as many people as posisble.

Having seperate campaigns for different areas of your site would increase exposure. Simple as that.

If I wanted to advertise JokeAWhenever.com (my joke site) I could setup different campaigns for the areas:

- Pictures
- Funny Movies
- Story Jokes
- One Liners

Under each campaign I would create specifics ads. Under story jokes:
- Blond Jokes (ad text would be about blonde jokes or blond humor etc). Keywords would be about blond jokes
- Office Jokes (target ads to indicate office content in the ad copy and target office related keywords).

One liners would be similar but the ad copy might be the one liner without the punch line.
"What do you get if you mix a dog and a piranana..?"
Makes the user want to click even more.

So yes - the more you split it up the more control you can have (say you get lots of traffic to blond jokes and don't want to pay for anymore - you can disable that campaign instead of having to revise keywords etc).

Help a bit?

- Ed
- etc