The prices listed on this page are starting plans for various budgets. However, we also offer customized solutions for sites that need certain upgrades or to solve site-specific problems. With a customized solution, we will provide you with an overview document (Customized Solutions Report) of our recommended changes, and a breakdown of the time required for each upgrade.
Site Audit Report: We will analyze the status of your site using Google Analytics and will dig deep into the data to extract valuable insights. We will also look for any hidden opportunities that we may come across or any element that is not contributing positively towards the performance of the website. Examples reports available upon request.
- For basic analytics audits, you can expect a report with approximately 6,000 words for $1000.
- For eCommerce sites with eCommerce Analytics Available, you can expect a report with approimxately 14,000 words for $1,500.
Site Health Report: We will provide you with a report to understand performance and to identify some of the most critical SEO concerns your site is experiencing. This report may include:
- Top Keywords Driving Traffic
- Top Pages Receiving Traffic
- Crawl Stats & Errors
- HTML Improvement Opportunities: Duplicate Title Tags, Meta Descriptions, Short Meta Descriptions, Server Errors, Short or Long Title Tags
- Missing Canonical Tags
- Missing H1, H2 and H3 tags
- Too many links on a single page
- Pages that are difficult for search engines to access, index or rank
Targeted Keyword Analysis & Selection: One of the most important initial steps in helping your site to reach the right target audience is proper keyword targeting. We utilize tools and reports in order to determine what keywords people use to find your products or services. We will share this data with you and target the keywords that will help you get the most traffic coming your way. Selecting the right keywords is a paramount step in finding the best target audience and in achieving and maintaining an optimal conversion rate.
Title & Meta Tag Optimization: We will optimize the core pages of your site manually, based on our keyword research. We use this process to ensure that the search engines will understand your content and improve your rankings for searches that are relevant to your products or services. For those sites that have hundreds or even thousands of pages, we typically investigate the implementation of dynamic meta tags and title tags. Dynamic meta tags and title tags are automatically created with particular rules that are based on the content of your pages. This is a good method that will usually yield improvement for hundreds or thousands of product pages that can act as landing pages for the rest of the your site.
Custom Solutions Report: We deal with the more technical aspects of search engine optimization and will provide a report (if necessary) to describe problems or upgrades we may discover. This is also the report we provide to potential clients seeking a custom SEO plan.
We analyze how well web crawlers can access your pages and index your content, and make note of any restrictions when attempting to access your site. It is sometimes the case that we may block crawlers from visiting some pages so that the search engine will give a better ranking to the most important pages on your site. We look at your image filenames and your content titles to be certain that they are properly formatted. Oftentimes, we will alter the format of your URLs so that they are more keyword rich. We also work to identify areas where duplicate content is present, or content that is being shared by other sites. We take a look at your site's page load times, and we optimize images and placement of third-party scripts that might cause lag.
When it comes to what might be done to improve your site's on-page performance, there really is no limit. This is why we offer a customized solution report so the other SEO initiatives can reach their fullest potential. It will include a plan-of-action that details the areas where improvements can be made. You can then choose to approve or deny the service hours required to implement the upgrades.
Google & Bing Webmaster Tools Setup: Google and Bing both offer control panels for webmasters. These panels are useful because they allow us to visualize how the search engines interpret a website while allowing us to glean a deeper analysis of the site's current performance, problems with the site's structure, and any improvements that are possible. All BrightWire Media clients will have access to this control panel for their respective websites.
Sitemap Generation: We generate and submit a sitemap to Google, Yahoo, and Bing so that they are aware of all of the pages that exist within your site. This allows all of your pages to be served in each particular engine's search results.
Custom Website Content: When a web crawler finds unique, fresh content every time that it visits your page, it will rank your site higher and it will visit more often. The frequent addition of content like blog posts, articles, landing pages and other resources (such as "how-to" articles and buyer's guides) will enhance your site's keyword popularity. Additional content pages and landing pages can be optimized around a specific topic for maximum relevance. These pages are, in a sense, additional doorways for visitors to your site. You can bring in a lot of traffic based on correctly published content.
One of our content services is often focused on rewriting manufacturer-provided product descriptions so that they are unique and not shared by any other site. This has historically been a major duplicate content issue for all e-commerce businesses, especially since the latest Penguin and Panda updates. We also provide content that is based on geographical locations in order to capitalize on your local search queries. One of the most important aspects of SEO is content, which is why we work with top-notch writers who provide engaging, quality content.
Social Media Marketing: BrightWire Media professionals will create your social media accounts, apply custom images and designs, and post content from each channel. Further, we will also network with other social media users to gain friends and followers.
Google Analytics Implementation: In order to better judge conversion rates, overall performance, and other site metrics, we will install Google analytics for your website. You will have access to this account.
Key Performance Indicator (KPI) Dashboard: Because Google Analytics is complex to understand and can be somewhat intimidating, we will set up a dashboard for you that will allow you to access specific reporting to see the statistics that really count. This will also give you the ability to monitor the success of your BrightWire Media marketing campaign.
Analytics Reporting: To supplement the Google KPI dashboard reporting, BrightWire Media will also provide you with detailed reports each month that will summarize your marketing campaign including analysis of your selected keyword rankings.
Contact us today for more information on our exclusive pricing.