Patience may be a virtue but it is in short supply for many people when things take longer than expected. Most businesses use the Queuing Theory to ensure that customers get prompt service and don't have to wait too long. Ensuring speedy service is especially applicable when browsing or shopping online.
Most business owners are familiar with the term search engine optimization (SEO) and they know that ranking in Google, Yahoo! or Bing for non-branded target keywords is the best way for their website to be found online.