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Aug. 30, 2012

The Importance of Videos for Business

Within the last few years the use of video has grown from a few businesses occasionally including it on their website, to an essential, competitive differentiator that can streamline operations and quickly promote a brand. Leading companies of all sizes are embracing this shift and making video a central part of their online marketing campaign. Most website visitors do not read as much as they used to, and when they do read, they tend to skim-read, which means the importance of your written copy can be lost or misinterpreted. With an abundance of content pushed to consumers and employees every day, a well crafted video allows your brand or message to stand out and be clearly understood. There are generally three basic reasons for companies to use video: cost-effectiveness, increased productivity and consistency.

1. Cost-effective

A simple, well produced video can be cost-effective and provide immeasurable benefits to a company. It can eliminate the costly need for company trainers to travel. And with the abundance of digital video and editing technology, videos can now be created for a fraction of the price compared to a few years ago.

2. Increased Productivity

Videos for corporate messaging, promotions, healthcare benefits or emergency procedures can quickly increase employee productivity. Not only can a well produced video reduce the time it takes to write, format and deliver a presentation, it also takes less time for the employees to view and understand the message being conveyed. Thanks to the video’s thoroughness, businesses can reduce employees' paperwork errors, and limit the amount of calls to the helpdesk for assistance.

3. Consistency

A video allows the company to have complete control of the message and visual presentation. The video is always delivered with the same information and emotion every time. Additional benefits of corporate video are: Marketing Benefits: • Increase brand visibility through increased exposure on the Internet • Increase traffic to your website • Videos can quickly go viral • Connect with their potential customers on an intimate basis • Great way to showcase a product or service • Display an online demo of a product • A Video can be quick and to the point • Differentiator for your company against your competitors Human Resource Benefits: • Employee orientations • Ongoing employee training • Communication of corporate messaging • Safety rules and regulations • Review of company policies • Motivational presentations Video solutions continue to evolve and associated service charges and equipment costs have significantly reduced over the last few years. Whether your business is a multinational corporation or only has a budget of $1,000, there is a video solution to match your company’s needs. We highly recommended you contact a Marketing Agency to see what video solutions they have to meet your budgetary and operational needs.

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